Don't Trust Your Tired Self

Miami Bakehouse helps to raise awareness as part of the ‘Don’t Trust Your Tired Self’ project during the school holidays with a free coffee for the driver at three South West locations.

With the anticipated increased travel back to Perth from the 'down-south' region of Western Australia this October the South West RoadWise “Don’t Trust Your Tired Self” driver fatigue project will be promoted at three Miami Bakehouse locations on the Forrest Highway in West Pinjarra and Myalup each Sunday during the October school holidays. The driver fatigue project is a collaboration between South West Local Governments including the City of Bunbury, City of Busselton and Shire of Dardanup RoadWise groups.

Don’t Trust Your Tired Self

If you’re heading north or south on Forrest Highway this long weekend (or during the school holidays), stop, rest and take a break at one of three Miami Bakehouse locations along the way.

Miami Bakehouse cafes in West Pinjarra on the Forrest Highway, both Northbound and Southbound and the new café and drive-thru in Myalup will be offering a limited number of FREE coffees for the driver, along with a reusable travel cup and a driver fatigue information flyer. In return, drivers are asked to help by completing the ‘Don’t Trust Your Tired Self’ online survey which aims to raise awareness, test knowledge and share attitudes around driver fatigue.

Visit to complete the survey.

In addition, participants who complete both the pre and post survey can go into the draw to win a $50 voucher, to be drawn just before Christmas.

This driver fatigue project is funded by a project grant from the Road Safety Commission via the Government of Western Australia Community Road Safety Grants Program and supported by Local Government RoadWise Committees and groups in the South West region.

Cr Betty McCleary, Chairperson, City of Bunbury RoadWise advisory group, said “A driver who has been awake for 17-19 hours had the same driving ability as an individual with a blood-alcohol level of 0.05%. While stopping every 2 hours for a break, swapping drivers and taking a 20 minute power nap are all good tips to avoid driver fatigue, the only way to prevent fatigue is to get enough sleep.”

In recent years, the WA Government have been successful in achieving results to lower the incidents of risk-taking behaviours such as drink or drug related driving and speeding, however, in the same time, there has been a 21% increase fatigue related serious crashes. It is very difficult to quantify with a reasonable degree of precision the incidents of fatigue in serious road crashes, however, latest statistics indicate that around 70% of all crashes that result in death or serious injury involve poor decision making, distraction or inattention that are all symptoms of fatigue.

This driver fatigue project is funded by a Project Grant from the Road Safety Commission via the Western Australian State Government Community Road Safety Grants Program.

Miami Bakehouse Cafes participating in the Don't Trust Your Tired Self campaign are Miami Bakehouse Myalup, Miami Bakehouse West Pinjarra, Forrest Highway Northbound and Miami Bakehouse West Pinjarra, Forrest Highway Southbound.

Source: (May 2020)

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